Privacy Policy

We are Pickles & Burns Ltd, trading as

This Privacy Policy relates to our use of any personal information we collect from you via the following online services:

  •  Any Pickles & Burns website that links to this Policy
  •  Social media or Pickles & Burns content on other websites

It also relates to our use of any personal information we collect through other means, such as email, in person or other third-party sources.

Our Approach To Privacy

The privacy and security of your personal information is very important to us. We want to assure you that your information will be properly managed and protected whilst in our hands.

The Information We Collect and How We Collect It

Information you provide to us

We may receive personal information about you, when you contact us, by doing any of the following:

  •  Requesting or obtaining a quote
  •  Purchasing a product from us
  •  Using our websites
  •  Entering our competitions
  •  Using live chat
  •  Telephoning, texting, writing by post or email, or communicating with us via online channels, such as online chat.

This information may include:

  •  Basic personal details such as your name, address, e-mail address, telephone number, date of birth or age, gender
  •  Additional information about your lifestyle and insurance requirements, such as details of your car, your home, your household, or your travel arrangements
  •  Your marketing preferences
  •  Details about the vehicle you wish to cover. We may collect vehicle registration details and data about your vehicle from publicly available sources.

Personal Information About Others

We may collect information about other members of your household or family, for example, family members who may drive your vehicle.

If you give us information about another person it is your responsibility to ensure and confirm that:

  •  you have told the individual who we are and how we use personal information, as set out in this Privacy Policy; and
  •  you have permission from the individual to provide that personal information (including any sensitive personal data) to us and for us to process it, as set out in this Privacy Policy.

Information Collected From Your Use of Our Website

We collect information through "Cookies" and other similar technologies (e.g. pixel tags or links), to remember you when you visit our websites and so we can improve your online experience to suit your needs. These help us understand how you and others use our websites, view our products and respond to our advertising, so we can tailor direct marketing and enhance our overall product and service offering. This also saves you from re-inputting information when you return to the websites. For more details about cookies, please see our separate Cookie Policy.

When you receive direct marketing from us via email, we may use technology e.g. pixel tags or links to determine your use of and interest in our direct marketing.

When you visit one of our websites, we may record your device information including hardware and software used, general location, when and how you interact with our websites and your registration and log-in activity when you use our online platforms. This information is retained and used to note your interest in our websites, improve customer use experience, determine pricing and/or offer you available discounts.

Other information we collect

When you visit one of our Websites, we may automatically record your computer's IP address for detecting fraudulent activity.

Online Channels

We may use and share information from or with online sources, such as websites, social media and information sharing platforms. This information may be used to help tailor and improve our services and communicate with you effectively, as we know many of our customers use a range of media channels.

Where we use or share information from or with these sources, we will respect any permissions you have set about how you would like your information to be used.

We recommend you routinely review the privacy notices and preference settings that are available to you on any social media platforms as well as your preferences within the customer area of our website(s).

How We Use Information To Help You

We may use information to:

  •  Administer quotes and policies, including to:
    •  Improve your experience by reducing the number of questions we need to ask you
    •  Assess your application for a product, service or quote,
    •  Understand your risk so as to offer you our best price
    •  Verify your identity and carry out anti-fraud checks,
    •  Provide you with premium and payment options,
    •  Check that you can afford a credit agreement
    •  Administer your policy including updating you on and delivering our services.
    • Insurance Administration

      Your information may be used for the purposes of insurance administration by the insurer, its associated companies and agents and by re-insurers. It may be disclosed to regulatory bodies for the purposes of monitoring and/or enforcing the insurer’s compliance with any regulatory rules/codes. Your information may also by used for offering renewal, research and statistical purposes and crime prevention.

      If you give us information about another person, in doing so you confirm that they have given you permission to provide it to us and for us to be able to process their personal data (including any sensitive personal data) and also that you have told them who we are and what we will use their data for, as set out in this notice.

      In assessing your application or at renewal, the insurer or its agents may undertake checks against publicly available information (such as electoral roll, county court judgements, bankruptcy orders or repossessions). Similar checks may be made in assessing any claims made.

      Information may also be shared with other insurers either directly or via those acting for the insurer (such as loss adjusters or investigators).

    •  Handle claims
    •  Deal with complaints
    •  Reconnect with you if you move house
  •  Identify which products may be of interest to you and provide you with information about those products
  •  Provide you with tailored offers.

How we use information to improve our products, prices, offers and customer experience for all

We may also use your information for research or statistical purposes, including to analyse how people use our websites, view our products, respond to our advertising and to improve our understanding of what customers need.

We may use your information for training purposes, to improve our services and their delivery, for example by recording telephone calls.

How We Use And Share Your Information

If you request a quote, or purchase a product or service from us, your personal information will be used for the purposes of administration (including underwriting, determining premiums, managing claims and (where applicable) offering renewals). We will use your information to communicate with you about your quote, product or service, including improvements we make to the ways you can access your information.

We may, as a matter of law, and without requiring notice or consent, use your information for crime and fraud prevention, internal systems administration and to monitor and/or enforce our compliance with any regulatory rules and codes.

We may disclose your information to third party suppliers or service providers to conduct our business, for example, to help administer your policy, to help us manage and store data, provide data analytics, conduct market research and to communicate with you effectively. This may include any online or digital partners we work with, so we, or our online or digital partners on our behalf, can communicate with you through their platforms.

In addition, unless you opt out of receiving direct marketing, we may share your information with third parties who help run our marketing campaigns.


We are committed to protecting the confidentiality and security of the information that you provide to us and we put in place appropriate technical, physical and organisational security measures to protect against any unauthorised access or damage to, or disclosure or loss of, your information.

You should also be aware that communications over the internet, such as e-mails, are not secure unless they have been encrypted. Our website(s) may contain links to other Pickles & Burns or other third-party websites. These other websites may be subject to their own privacy policies which may differ from this Privacy Policy. You should carefully read the privacy policies of these websites before submitting any personal information.

Your Marketing Preferences

If you generate a quote, we will only ever contact you about that quote - including emailing you details of promotional offers, product updates and details of new products which, we believe are directly related. Any such emails that we send to you will include the ability to opt out of future emails should you wish to do so.

If you go on to purchase a product or service from us, you will be given the option to opt in or out of receiving emails from us if/when we launch new products that we think you might be interested in. Any such emails that we send to you will include the ability to opt out of future emails should you change your mind later.

You can also change your marketing preferences at any time when you are signed in to the customer area of our website(s) or, by contacting us using the details under the heading "Update your information or change your marketing preferences", below.

Update Your Information or Change Your Marketing Preferences

Please let us know if your information changes as it is important that the information we hold about you is accurate and up to date.

You can either update your personal information and marketing preferences yourself via the customer area of our website(s) or you can ask us to update or correct your personal information and/or marketing preferences by contacting us using any of the following methods:

By Phone: 01484 490095
By email:
By post:
132 Huddersfield Road
West Yorkshire

How To Find Out What Information We Hold About You

You have the right to request a copy of all the personal information we hold about you in a Subject Access Request. To do this simply write to us at the address below (See How to Contact us). We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Data Retention and Deletion

Personal data that we process shall not be kept for longer than is necessary. As a general rule, your personal data will be retained in accordance with our regulatory obligations and for up to 3 years following the date you cease to be a client, at the end of which period it will be archived from our systems.

Notwithstanding the above, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time for example, to keep it up to date or to comply with legal requirements. You should regularly check this Privacy Policy for updates. If there will be any significant changes made to the use of your personal information in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website.

How To Contact Us

For any questions or concerns relating to this Privacy Policy or our data protection practices:

  •  Write to us at:
    The Data Protection Officer
    132 Huddersfield Road
    West Yorkshire
    HD9 3AS

  •  Email us at: